When Jack white began his solo career, he began to use blues and blacks to signify his softer approach to music — perhaps even a bit of a “cold” effect that would play into his new character — and most of all, that a new chapter in his career had begun.
Think of a narrative like a story you might read in a book. It should let people into your world and show your vulnerable and emotional side. People have been telling stories since the beginning of civilization. It’s how we learned to communicate and create culture, and being able to describe your story in a relatable way that fans can really latch onto is almost as important as being able to describe your music.