Evan Zwisler is a NYC-based musician who is most notably known for his work with The Values as a songwriter and guitarist. He is an active member of the Brooklyn music scene, throwing fundraisers and organizing compilations for Planned Parenthood and the Anti-Violence Project. He started playing music in the underground punk scene of Shanghai with various local bands when he was in high school before going to California for college and finally moving to New York in 2012.
When you give people a chance to sign up for your mailing list, you’re automatically creating a filter for the people who will become your biggest fans and supporters. You can still target passive, part-time fans on social media and elsewhere, but the mailing list will remain a hub for active audiences. Sending out an email once every couple of months will set you apart from other bands and give your audience a sense that they’re connecting with you on a deeper level. So don’t forget to put out a nice looking sign-up sheet at your shows!