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It isn’t always about money, but think about why your act really helps the venue out, whether it’s a perfect support match, or something uniquely marketable like an “album release party,” before you reach out. If you can craft your email pitches around their needs, they may be able to see beyond your lack of status on the local scene and help you out.
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While you certainly want to stay true to your own artistic style and write songs that are not a carbon copy of the next big thing in your genre, you also don’t want to misread your audience. For example, fans of John Mayer may have latched onto your recent acoustic singer/songwriter-esque release, but they may jump ship when they hear the synth heavy alt-rock that you’ve been crafting.
This album was also one of the only albums to be played start to finish by radio DJs at the time. They were encouraged by the indisputable hoards of screaming fans audible in the Apollo theatre audience. Bobby Byrd, one of the Famous Flames, said, “People were calling in, they really wanted to hear the whole thing, the excitement and everything.” The album catapulted James Brown from the chitlin circuit to the main stage.
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This spectacular Christmas cover collection is sure to win over any chiptune-hating Scrooge any time of the year. Bit Shifter’s “Let It Snow” is one of my favorite arrangements of anything ever.
Brown thus had to finance the album himself to get it made, which today isn’t so rare but during the time this was virtually unheard of. James Brown knew that a live album was the best way to showcase his music, and his incredible band, to the world after seeing the success of Ray Charles’s 1960 live record, In Person. It may have seemed like a risky move, but Brown was completely confident in his band and his ability to move an audience. It’s just that… well, Brown had to make very clear to his band that he would triple any fines they got that night for messing up. You know, normal band stuff.
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