As for that editorial coverage, the best case scenario is to have your event previewed by local tastemakers and curators — essentially anyone who makes lists that look like: “Best Shows to See This Week!” or “What’s Coming up This Weekend!” Send out a press release to local or regional music and news outlets, and make sure to include information about each band with links to their music and social media accounts. Big blogs and publications are great, but finding smaller highly-curated outlets will give you a better chance of actually driving traffic to your event page.
Insecurity comes from a lack of faith in your own ability. Faith boosters include hard work and experience. Things that swing murderous blows at your faith include laziness, and trying to be someone that you’re not. You need to put in the work, and you need to find your own unique “edge.” Instead, try telling yourself: “Practice, practice, practice!” and that, “No, you do not sound like Sia, and that’s okay.”